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Brand Playbook

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01. Brief History

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This section will include a brief history of the business.

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02. Brief Foundation

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This section will include the vision, mission, purpose and positioning statements.

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VISION

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Vision statement will be listed here.

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MISSION

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Mission statement will be listed here.

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PURPOSE

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Purpose statement will be listed here.

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POSITIONING

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Positioning statement will be listed here.

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03. Keywords

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Keyword 1

This is a description of the keyword if needed.

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Keyword 2

This is a description of the keyword if needed.

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Keyword 3

This is a description of the keyword if needed.

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04. Logo

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This is a short description of the logo. This will include the anatomy and rationale for inclusion of certain elements.

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MAIN LOGO

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SECONDARY LOGO

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BRAND MARK

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04.1a Proper Logo Use

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Place the primary logo on a solid, non-black background.

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Place the secondary logo on a solid, black background.

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04.1b Incorrect Logo Use

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Do not skew the logo.

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Do not add a box around the logo.

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Do not rotate the logo. 

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Do not add a drop shadow to the logo.

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04.2 Application

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The following are examples of the logo in action.

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STATIONARY

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EU business cards

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US business cards

[/et_pb_text][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/006-Recovered.jpg” title_text=”006-Recovered” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Mechanical-Pencil-Mockup-Updated-Example.jpg” title_text=”Mechanical-Pencil-Mockup-Updated-Example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Keychain_Mockup_v01_Updated-Example.jpg” title_text=”Keychain_Mockup_v01_Updated-Example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Free-Brand-USB-Flash-Drive-Mockup-PSD-Updated.jpg” title_text=”Free-Brand-USB-Flash-Drive-Mockup-PSD-Updated” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

VEHICLES

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Gazelle_next_mockup_Example.jpg” title_text=”Gazelle_next_mockup_Example” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/luxury_car_2-Recovered.jpg” title_text=”luxury_car_2-Recovered” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/mini_car_3_Example.jpg” title_text=”mini_car_3_Example” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

WAYFINDING

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/city_sign_example.jpg” title_text=”city_sign_example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

EVENTS AND BANNERS

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Indoor_Banner_Stand.example.jpg” title_text=”Indoor_Banner_Stand.example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Wall_Billboard_Example.jpg” title_text=”Wall_Billboard_Example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/10/Bus_Stop_Example.jpg” title_text=”Bus_Stop_Example” _builder_version=”4.10.8″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”7%||7%||true|false” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||5%||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

05. Colour Palette

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In this part of the style guide, you can modify each color inside the Text Module’s background settings. Use that same color code inside the Text Module below it to have a written version of the color code too. Use these color codes inside your Divi Theme Builder default color palette afterward.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.4.8″ max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#ffffff” custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.06)” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#FFFFFF

[/et_pb_text][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#F9F9F9″ custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#F9F9F9

[/et_pb_text][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#f2f2f2″ custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#F2F2F2

[/et_pb_text][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#e0e0e0″ custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#E0E0E0

[/et_pb_text][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#444444″ custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#444444

[/et_pb_text][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ background_color=”#000000″ custom_padding=”40%||40%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

#000000

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.8″ max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#f9f9f9″ background_color_gradient_end=”#e0e0e0″ background_color_gradient_direction=”130deg” background_color_gradient_start_position=”25%” background_image=”https://bullcoin.io/wp-content/uploads/2020/11/marketing-bg6.png” background_enable_image=”off” parallax=”on” custom_padding=”30%||30%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” text_font=”|||on|||||” background_enable_color=”off” width=”49%” custom_css_main_element=”display: inline-block;” global_colors_info=”{}”]

#FFFFFF

[/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” text_font=”|||on|||||” background_enable_color=”off” text_orientation=”right” width=”49%” custom_css_main_element=”display: inline-block;” global_colors_info=”{}”]

#444444

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#444444″ background_color_gradient_end=”#000000″ background_color_gradient_direction=”90deg” background_enable_image=”off” custom_padding=”30%||30%||true|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” text_font=”|||on|||||” background_enable_color=”off” width=”49%” custom_css_main_element=”display: inline-block;” global_colors_info=”{}”]

#444444

[/et_pb_text][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” text_font=”|||on|||||” background_enable_color=”off” text_orientation=”right” width=”49%” custom_css_main_element=”display: inline-block;” global_colors_info=”{}”]

#000000

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”colour” _builder_version=”4.11.2″ custom_padding=”7%||7%||true|false” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||5%||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

06. Text Styles

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The font used for headings is Poppins.
The font used for paragraph text is Open Sans.

These fonts must be used consistantly across web and print. This font pairing communicates the firendly, yet professional feel of the brand.  

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

HEADING 1

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

72px Desktop, 54px Tablet, 54px Mobile

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

HEADING 2

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_font=”||||||||” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

52px Desktop, 32px Tablet, 32px Mobile

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

HEADING 3

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

46px Desktop, 26px Tablet, 26px Mobile

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

HEADING 4

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

18px Desktop, 18px Tablet, 18px Mobile

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

HEADING 5

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

22px Desktop, 18px Tablet, 16px Mobile

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

BODY

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ _module_preset=”default” max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

LIST

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

ALL IN ONE

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Lorum ipsum dolor sit amet.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”text” _builder_version=”4.11.2″ background_color=”#f9f9f9″ custom_padding=”7%||7%||true|false” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||5%||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

07. Graphic Styles

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.5.1″ custom_padding=”|7%|3%|7%|false|true” border_width_left=”1px” border_color_left=”#9044ec” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

The following are examples of the style of imagery used across the brand. 

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PHOTOGRAPHY

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/07/16505-1.jpg” title_text=”16505-1″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

List any photography usage guidelines here.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

ILLUSTRATIONS

[/et_pb_text][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https://bullcoin.io/wp-content/uploads/2021/05/WP-FeedBack-PRO-Prototype-Illustrations-Wide-GraphB-1024×580-1.png” title_text=”WP-FeedBack-PRO-Prototype-Illustrations-Wide-GraphB-1024×580-1″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” global_colors_info=”{}”]

List any illustration usage guidelines here.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.6.6″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

PATTERNS

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List any pattern usage guidelines here.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet”][et_pb_column type=”1_4″ _builder_version=”4.10.8″ custom_css_main_element=”width: 20.875% !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

ICONOGRAPHY

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List any iconography usage guidelines here.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ custom_padding_last_edited=”on|tablet” _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”” pac_drh_column_numbers_tablet=”pac_drh_tab_col_three” pac_drh_column_numbers_phone=”pac_drh_phone_col_three” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.10.8″ border_style_right=”none” border_style_left=”none” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%153%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.10.8″ border_style_all=”none” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%101%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%122%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%93%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%104%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%107%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||||false|false” custom_padding=”0px||||false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_three” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.10.8″ border_style_right=”none” border_style_left=”none” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%28%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.10.8″ border_style_all=”none” global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%133%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%110%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%169%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%168%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_blurb use_icon=”on” font_icon=”%%16%%” icon_color=”#8300E9″ use_icon_font_size=”on” icon_font_size=”48px” _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}”][/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ module_id=”modules” _builder_version=”4.11.2″ custom_padding=”7%||7%||true|false” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||5%||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” hover_enabled=”0″ global_colors_info=”{}” module_class=”et-dark-mode-capable” sticky_enabled=”0″]

08. Modules

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The following are variations of modules and styles that are commonly used throughout the website.  

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PRIMARY

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

SECONDARY

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

TERTIARY

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.10.8″ max_width=”2560px” custom_margin=”||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.8″ global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100%!important;”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

BUTTON

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 47%!important;” custom_css_main_element_phone=”width: 100% !important;”][et_pb_button button_text=”Learn more” button_alignment=”left” _builder_version=”4.10.8″ _module_preset=”a5c34bff-e256-4de9-8c76-dc535f3771e9″ custom_css_main_element=”width: 80%;|| text-align: center;” global_colors_info=”{}” custom_css_main_element_tablet=”width: 100%;||text-align: center;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ custom_padding=”||||false|false” custom_padding_tablet=”|||10px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 47%!important;” custom_css_main_element_phone=”width: 100% !important;”][et_pb_button button_text=”Learn more” button_alignment=”left” _builder_version=”4.10.8″ _module_preset=”6be2d266-0d7a-46e7-ac5b-591c3aec8b19″ custom_css_main_element=”width: 80%;|| text-align: center;” global_colors_info=”{}” custom_css_main_element_tablet=”width: 100%;||text-align: center;”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 49%!important;” custom_css_main_element_phone=”width: 100% !important;”][et_pb_text _builder_version=”4.10.8″ _module_preset=”29322db5-50ef-4c88-bf45-db5712249659″ custom_padding=”0.75em|0em|0.75em|0em|true|true” global_colors_info=”{}”]

This is a link

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.10.8″ _module_preset=”default” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;||”][et_pb_text _builder_version=”4.11.2″ _module_preset=”82daf47b-f9da-46cc-899d-f4bbdf57fb7c” header_4_text_color=”#666666″ global_colors_info=”{}”]

BOX SHADOW

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;||”][et_pb_text _builder_version=”4.10.8″ _module_preset=”a6088e2b-a02c-4b6a-b124-f7893e359907″ custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]

This is a subtle shadow. It is used for card elements.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.10.8″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;||”][et_pb_text _builder_version=”4.10.8″ _module_preset=”5b198eda-88b0-407a-902b-06eef2331645″ custom_margin_tablet=”40px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]

This is a more dramatic shadow. It’s used on darker coloured backgrounds, e.g. the middle block of a pricing section.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ disabled_on=”on|on|on” _builder_version=”4.10.8″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section]